Marketing and advertising · Institut Carles Vallbona

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Institut Carles VallbonaGranollers
Institut Carles Vallbona
Marketing and advertising at Institut Carles Vallbona (Institut Carles Vallbona, Granollers): photo 1
Languages
Català
Español
InstitutionPublic
Modality
On-site 🏫
FamilyCommerce and Marketing 🛒

Presentation

General information about the degree

This course prepares you to create campaigns that reach people, from designing adverts and promotional materials to deciding how a product or service should be presented. During your studies you do placements in real companies and, if you prefer, you can choose the intensive DUAL format, which combines the school and the workplace more closely. You also study English, with a focus on working life.

You will learn digital marketing, promotion strategies, public relations and event organisation, as well as the media and market research. Once you finish, you can work as a marketing technician, in advertising, in public relations, or in market and public opinion research. Other options include event organiser or point-of-sale promotions manager.

Curiosity about why a campaign works and an interest in social networks will be very useful in this course, especially if you enjoy working with people.

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Explore its fields of study

Every programme in the fields this degree belongs to

Commerce and Marketing

Commerce and marketing keep the economy moving: from your local shop to major multinationals, someone has to sell products, promote them and get them to the right people. Studying vocational education in this professional field prepares you to work in a dynamic sector full of opportunities. Sales and customer service techniques in physical and digital environments Marketing and advertising strategies that connect brands with consumers Management of retail spaces and visual merchandising International trade: exports, imports and customs Logistics and transport: how products get from A to B Use of digital tools for online commerce You can work in shops, logistics companies, marketing agencies or export departments, or even start your own business.

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Higher Vocational Training

Marketing and Advertising

If you are passionate about understanding why people buy what they buy, how brands are built and what makes a campaign work, this vocational programme is for you. You will learn to combine data analysis with creativity to make real decisions in the business world. Market research: collect and analyse market data using statistical techniques and information systems Organising surveys and interviews to understand what consumers think Designing and monitoring marketing and advertising campaigns Financial and economic management applied to business Product launch strategies and marketing policies Selecting media and communication channels Customer service and professional communication After completing the programme, you will be able to work as a marketing, advertising or public relations technician, organise events or specialise in market research and public opinion.

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Grade D

Higher Vocational Training

The Advanced Vocational Training Programme (CFGS) is the highest level of vocational education, designed for those who want to become advanced technicians with thorough, specialist training. Over two years, you gain advanced knowledge and real-world skills in your chosen sector. Advanced technical and practical training in your professional field Specialist modules combining applied theory with real workplace experience Development of management, analysis and decision-making skills The option to transfer credits and gain direct access to university Once you finish, you can enter the job market as an advanced technician or continue your education at university with recognised advantages.

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