Marketing and Advertising
Higher Vocational Training

Marketing and Advertising

What do you study in Marketing and Advertising?

If you are passionate about understanding why people buy what they buy, how brands are built and what makes a campaign work, this vocational programme is for you. You will learn to combine data analysis with creativity to make real decisions in the business world.

  • Market research: collect and analyse market data using statistical techniques and information systems
  • Organising surveys and interviews to understand what consumers think
  • Designing and monitoring marketing and advertising campaigns
  • Financial and economic management applied to business
  • Product launch strategies and marketing policies
  • Selecting media and communication channels
  • Customer service and professional communication

After completing the programme, you will be able to work as a marketing, advertising or public relations technician, organise events or specialise in market research and public opinion.