Advertising and Public Relations · University of the Basque Country/Euskal Herriko Unibertsitatea (UPV/EHU)

📚 Overview

The Bachelor's Degree in Advertising and Public Relations at the UPV/EHU provides comprehensive training in persuasive communication, covering both commercial advertising and the strategic management of image and stakeholder relations. The curriculum covers areas such as communication theory, advertising creativity, media planning, copywriting, campaign management, corporate communication, media relations and audience analysis. Particular emphasis is placed on developing creative, strategic and analytical skills, along with knowledge of new technologies and digital platforms applied to communication.

✨ Specific Information

The degree usually offers external placements with companies in the sector, allowing students to gain real professional experience. The UPV/EHU also promotes international mobility through programmes such as Erasmus, facilitating academic exchanges with other European universities. Access to multimedia laboratories, recording studios and other technological resources is commonly available to complement theoretical learning with practical training.

👤 Recommended Profile

This degree is recommended for creative people interested in communication, advertising, image management and public relations. Skills such as teamwork, strategic thinking, confident oral and written communication, and an awareness of social and cultural trends are valued.

🚀 Further Study and Career Opportunities

After completing the degree, graduates can continue their studies with master's programmes in related areas such as communication, marketing, business management or social research. They are also prepared to enter the job market in communication, advertising, public relations and corporate image management.