Marketing and Advertising · Harrobia

Harrobia logo
HarrobiaBilbao
Harrobia
Marketing and Advertising at Harrobia (Harrobia, Bilbao): photo 1
Languages
Español
Euskara
InstitutionPrivate
Modality
On-site 🏫
FamilyCommerce and Marketing 🛒
Total Hours2,182Hours

Presentation

General information about the degree

📚 Overview

The Higher Vocational Training Programme in Marketing and Advertising at Institut Jaume Mimó provides comprehensive training in marketing, commercial communication and advertising. The programme covers areas such as market research, the design and implementation of advertising campaigns, media management, the promotion of products and services, and the planning of digital and traditional marketing strategies. Students gain knowledge of sales techniques, public relations, event management and results analysis, combining theory and practice to meet the sector's current demands.

✨ Specific Information

The programme includes modules ranging from the development of marketing plans to the creation of advertising materials and the use of digital tools for promotion. It also includes work placements, allowing students to apply what they have learned in a real professional environment and develop key skills for their future careers.

👤 Recommended Profile

This programme is aimed at creative people with an interest in communication, market analysis and new technologies. It is recommended for those with teamwork skills, initiative, organisational ability and a results-oriented mindset.

🚀 Career and Further Study Opportunities

After completing this Higher Vocational Training Programme, graduates can enter the marketing and advertising sector directly or continue their education through related university studies, such as degrees in Marketing, Advertising and Public Relations, Communication, or Business Administration and Management.

More information

Explore its fields of study

Every programme in the fields this degree belongs to

Commerce and Marketing

Commerce and marketing keep the economy moving: from your local shop to major multinationals, someone has to sell products, promote them and get them to the right people. Studying vocational education in this professional field prepares you to work in a dynamic sector full of opportunities. Sales and customer service techniques in physical and digital environments Marketing and advertising strategies that connect brands with consumers Management of retail spaces and visual merchandising International trade: exports, imports and customs Logistics and transport: how products get from A to B Use of digital tools for online commerce You can work in shops, logistics companies, marketing agencies or export departments, or even start your own business.

View field
Higher Vocational Training

Marketing and Advertising

If you are passionate about understanding why people buy what they buy, how brands are built and what makes a campaign work, this vocational programme is for you. You will learn to combine data analysis with creativity to make real decisions in the business world. Market research: collect and analyse market data using statistical techniques and information systems Organising surveys and interviews to understand what consumers think Designing and monitoring marketing and advertising campaigns Financial and economic management applied to business Product launch strategies and marketing policies Selecting media and communication channels Customer service and professional communication After completing the programme, you will be able to work as a marketing, advertising or public relations technician, organise events or specialise in market research and public opinion.

View field
Grade D

Higher Vocational Training

The Advanced Vocational Training Programme (CFGS) is the highest level of vocational education, designed for those who want to become advanced technicians with thorough, specialist training. Over two years, you gain advanced knowledge and real-world skills in your chosen sector. Advanced technical and practical training in your professional field Specialist modules combining applied theory with real workplace experience Development of management, analysis and decision-making skills The option to transfer credits and gain direct access to university Once you finish, you can enter the job market as an advanced technician or continue your education at university with recognised advantages.

View field