Marketing and Advertising · Egibide

EgibideVitoria-Gasteiz
Egibide
Marketing and Advertising at Egibide (Egibide, Vitoria-Gasteiz): photo 1
Languages
Español
Euskara
InstitutionPrivate
Modality
On-site 🏫
FamilyCommerce and Marketing 🛒
Total Hours2,182Hours

Presentation

General information about the degree

With this course you will learn to plan and follow a company's marketing strategies: how to reach customers, how to launch a product and how to make it known. When you finish, you will know how to prepare advertising campaigns, organise events and study what the market thinks. Part of the training takes place in companies, during the workplace training module.

You will study digital marketing, communication media and channels, market research, public relations and professional English, as well as customer service. Afterwards you could work as a marketing technician, advertising technician, event organiser, or in market and public opinion research. You can also continue with other vocational training courses or with a university degree.

If you enjoy coming up with campaigns, talking with people and understanding why customers buy, this course will suit you well.

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Explore its fields of study

Every programme in the fields this degree belongs to

Commerce and Marketing

Commerce and marketing keep the economy moving: from your local shop to major multinationals, someone has to sell products, promote them and get them to the right people. Studying vocational education in this professional field prepares you to work in a dynamic sector full of opportunities. Sales and customer service techniques in physical and digital environments Marketing and advertising strategies that connect brands with consumers Management of retail spaces and visual merchandising International trade: exports, imports and customs Logistics and transport: how products get from A to B Use of digital tools for online commerce You can work in shops, logistics companies, marketing agencies or export departments, or even start your own business.

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Higher Vocational Training

Marketing and Advertising

If you are passionate about understanding why people buy what they buy, how brands are built and what makes a campaign work, this vocational programme is for you. You will learn to combine data analysis with creativity to make real decisions in the business world. Market research: collect and analyse market data using statistical techniques and information systems Organising surveys and interviews to understand what consumers think Designing and monitoring marketing and advertising campaigns Financial and economic management applied to business Product launch strategies and marketing policies Selecting media and communication channels Customer service and professional communication After completing the programme, you will be able to work as a marketing, advertising or public relations technician, organise events or specialise in market research and public opinion.

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Grade D

Higher Vocational Training

The Advanced Vocational Training Programme (CFGS) is the highest level of vocational education, designed for those who want to become advanced technicians with thorough, specialist training. Over two years, you gain advanced knowledge and real-world skills in your chosen sector. Advanced technical and practical training in your professional field Specialist modules combining applied theory with real workplace experience Development of management, analysis and decision-making skills The option to transfer credits and gain direct access to university Once you finish, you can enter the job market as an advanced technician or continue your education at university with recognised advantages.

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