Tourism

Tourism

What do you study in Tourism?

Tourism prepares you to understand how people move around the world: why they travel, how they choose a destination and how to create experiences that connect culture, place and business. It is an open, international field that combines planning, communication, service and sustainability.

  • You will learn to analyse tourist destinations and understand what makes them appealing to visitors
  • You will study traveller behaviour and new trends in the tourism sector
  • You will discover how to create tourism products, routes and experiences tailored to different audiences
  • You will explore sustainable tourism and the social, cultural and environmental impact of travel
  • You will work with marketing, sales and management tools applied to the tourism sector

This subfield can open doors to roles in travel agencies, tourism boards, tour and activity companies, accommodation providers, tourism consultancy, public institutions or your own projects linked to travel and the visitor experience.