Marketing · University of the Basque Country/Euskal Herriko Unibertsitatea (UPV/EHU)

📚 Overview

The Degree in Marketing at the UPV/EHU provides comprehensive training in the principles and strategies of modern marketing. The curriculum covers key areas such as market research, consumer behaviour, marketing communications, brand management, digital marketing, distribution and sales, and strategic planning. Its aim is to equip students with the skills needed to analyse markets, design campaigns, manage products and services, and make informed decisions in competitive business environments.

✨ Specific Information

The degree usually combines theoretical training with practical activities, case studies and applied projects. Students can often undertake external placements at companies, helping them connect with the professional environment. The UPV/EHU also encourages international mobility through programmes such as Erasmus+, allowing students to complete part of their studies at universities abroad. Access to specialist technological and bibliographic resources supports up-to-date, applied learning.

👤 Recommended Profile

This degree is recommended for people interested in business, communication, creativity and management. Analytical skills, teamwork, initiative and a results-oriented approach are advisable. Curiosity about market trends and a willingness to adapt to changing environments are also valued.

🚀 Further Study and Career Opportunities

After completing the degree, graduates can enter the job market in marketing or related fields, or continue their education through university master's degrees in marketing, sales management, market research, communication or business management, broadening their professional and academic opportunities.