Journalism + Advertising and Public Relations · University of the Basque Country/Euskal Herriko Unibertsitatea (UPV/EHU)

📚 Overview

The UPV/EHU Double Degree in Journalism and Advertising and Public Relations offers comprehensive training in communication. The programme combines journalism knowledge and skills—such as writing, research, current affairs analysis and professional ethics—with those specific to advertising and public relations, including advertising creativity, campaign management, corporate communication and strategic planning. The curriculum covers areas such as media, audiovisual storytelling, digital communication, image and reputation management, persuasion techniques and audience analysis.

✨ Specific Information

The double degree enables students to gain two official qualifications in a shorter period of time, making their training more efficient. The programme usually includes compulsory external placements in media organisations, advertising agencies or the communication departments of companies and institutions, providing direct contact with the professional environment. UPV/EHU also offers access to resources such as multimedia laboratories and radio and television studios, as well as opportunities to take part in international mobility programmes such as Erasmus.

👤 Recommended Profile

This double degree is aimed at people interested in current affairs, communication, creativity and teamwork. Strong spoken and written communication, critical thinking, intellectual curiosity and a willingness to adapt to changing, technology-driven environments are recommended.

🚀 Further Study and Career Prospects

After completing this double degree, graduates can continue their education through master's degrees in related areas such as communication, marketing, cultural management or social research. They are also prepared to enter the job market in the media sector, communication agencies, companies, and public or private institutions.